Although your real estate agent will be doing all the "heavy lifting" when it comes to marketing your home, your frame of mind and attitude can have a surprising impact on the success of his or her efforts.
This is especially true in regard to sprucing up your home and keeping it in tip-top condition for showings.
Your agent will do their best to bring prospective buyers to your home and offer you suggestions for making the best impression on house hunters, but it's up to you to implement their ideas. Those recommendations could run the gamut from keeping your lawn looking impeccable to applying a fresh coat of (neutral color) paint to areas that need it. Admittedly, it can be difficult to keep your home looking immaculate for every real estate showing, but "near perfection" is a goal worth aiming for!
Staying positive and optimistic in the face of setbacks, fast-approaching deadlines, and missed target dates can be difficult, but it's essential for fueling your motivation. If you, as a home seller, begin to feel discouraged and pessimistic, you may begin to label priorities as "not that important" or put things off that really need to be addressed now.
If you've been updating and maintaining your home on a regular basis, your to-do list might be shorter than home sellers who have been saying "We'll take care of that next year!" Problems develop when "next year" never comes and projects keep getting bumped to the future. If you're determined to put your best foot forward in the real estate market, there's no time like the present!
Since preparing your house to be listed can feel overwhelming, the secret is to prepare a priority list and tackle one task at a time. It can also be helpful to get feedback from your real estate agent on what improvements and changes will produce the most impact. A seasoned agent will be able to quickly size up the condition and appearance of your home, and let you know what issues need to be addressed first. Their experience, objectivity, and trained eye will help you identify cost-effective solutions and be able to present your home in its best light.
Although a good real estate agent will leave no stone unturned when it comes to effectively marketing your home, they will appreciate and be energized by the fact that you have pride in the appearance of your house and property. There are a lot of ingredients that go into the successful staging and sale of a home, but you can help keep the momentum going by doing a little extra painting (where needed), cleaning, and clutter reduction.
"Accentuating the positive and minimizing the negative" should be your watch words from the day you decide to list your house until the moment the sale of your home has been signed, sealed, and delivered!
As anyone up-to-speed on technology knows, social media is everywhere. And it’s a powerful tool—if used properly. You can share information in real-time and receive real-time responses and reactions. Therefore, you should be using social media to your advantage when selling your home. You’re probably wondering what social media has to do with selling a home, right? Well, let’s take a look at a couple ways where social media will not only come in handy, but might just help sell your home in real-time.
1. Post your listing
It’s very likely that your listing will be posted on many real-estate sites and even on social media. This is your opportunity to capitalize on that posting and post on your own social media channels. Consider posting to Facebook, Twitter and even Instagram. By doing this you are increasing the views that your listing will receive and increasing the likelihood that the right buyer will see your home. And all it takes is one person to love your home for it to sell.
2. Ask your friends to share
Word of mouth goes a long way. Technology’s way of word of mouth is through sharing on social media. And if you want to maximize the amount of people who will see your listing, ask your friends to share the posting—they may even add a little note to their share, which (if positive, hopefully) will only help.
3. Give them a reason to love your home
Add a personal message when sharing your listing. Tell the story of how your daughter took her first steps in the family room or how you felt the first time you walked through the front door. Giving that personal touch will bring positive feelings of your home. It will give the potential home buyer the thoughts of all the firsts that they could experience in that home.
Of course, social media will not sell your home. You should be taking the proper steps suggested by your realtor to get it in optimal shape for selling such as making small updates, decluttering, and removing overly personal items. You should also have great photos of your home for the listing. The photos will make a world of a difference when buyers are looking online. It could make or break whether they even consider your home or attend a showing.
If selling your home is timely then social media should bean important component to your selling strategy. It’s the age of technology and every generation is on social media in some respect, especially the millennial generation. And it’s important to pay attention to the millennials as more and more will begin the home buying process. It’s essential to be where they are and for most, they’re on social media.
While it's not always possible for conditions to be "perfect" when a real estate agent is showing a home for sale, things usually go more smoothly when homeowners are not present.
There are several reasons for this, including the fact that the family's presence at a real estate showing may make the prospect feel self conscious and uncomfortable.
Among other things, the potential buyer may feel like they're intruding and being an imposition. Some buyers also find it harder to concentrate on the many details they need to focus on to evaluate the home.
The ideal scenario happens when house hunters are able to picture themselves as the future owners of your home -- perhaps imagining what it would feel like to cook dinner in your kitchen, entertain guests in your living room, and relax on the back porch. However, when you and your family are there, it makes it more difficult for them to conjure up those images in their mind. So, to the extent that it's possible, it's often a good idea to take the kids out for ice cream or go on a short trip to the mall when a showing of your home is scheduled.
Granted, it may be a little inconvenient -- especially if the visit was set up at the last minute -- but you don't want to unintentionally dissuade someone from making an offer on your house. You never know what might "upset the apple cart!" There's a lot at stake and every prospect is a potential buyer.
Ideally, prospects should feel unpressured, unhurried, and free to express their opinions about what they're seeing. If they feel like they have to weigh their words carefully and be discreet about every reaction, then their discomfort may spill over into their feelings about the house, itself. Since buying a home is often an emotional decision, any negative feelings in the prospect could potentially derail the chances of a purchase offer being made.
Real estate agents not only serve as knowledgeable "tour guides" and objective sources of information for house hunters, but they're also there to accentuate the positive and minimize the negative aspects of a property. One of their main objectives is to put prospects at ease and help them appreciate all the desirable aspects of your home.
There are dozens of details, property features, unique attributes, and flaws that potential buyers are trying to assimilate and remember, so the fewer distractions there are, the better! That's why it makes sense to keep the atmosphere as uncomplicated as possible. It can be a bit of a delicate balance for real estate agents to maintain, but most have the training, experience, and finesse to keep things on an even keel and moving forward!
Whether you're selling a home or buying one, the amount of storage space a house offers can have a major impact on its perceived value. Even if you're a first-time home owner who hasn't had the chance to accumulate a lot of clothes, household supplies, and other possessions, you can be sure that's not a permanent condition -- especially if you have a growing family!
So if you're looking for a new home to settle into, storage space will become increasing important. If, on the other hand, you're preparing to sell your home, then showcasing and enhancing storage space will help increase its marketability.
Everyone Loves Big Closets
Walk-in closets are considered a highly desirable feature because they not only accommodate a large and growing wardrobe, but they offer a lot of functionality from shelves, compartments, and other storage areas. They can also be customized to suit individual needs and preferences. The fact that walk-in closets are separate from the master bedroom also creates a feeling of spaciousness and luxury. The additional space and storage features make it easier to keep clothes organized, fresher, and in better overall condition. If clothes are squeezed together in a small closet, they tend to wrinkle faster, become mustier, and are harder to find -- especially when you're running late for an appointment!
Other Valued Storage Areas
Basements, attics, backyard sheds, and two-car garages are great places to store sports equipment, tools, supplies, appliances, old furniture, toys that your kids have outgrown, and other items you're not quite sure what to do with. The big challenge is to avoid accumulating clutter and hoarding things you don't need. Finished basements and attics are especially appealing to many home buyers because they provide additional living space and are more aesthetically pleasing than unfinished areas.
Basement Problems and Remedies
One cautionary note to keep in mind when storing things in a basement is that excess moisture and humidity can wreak havoc on everything from photo albums and old books to musical instruments and framed paintings. One solution is to monitor the moisture level with a hygrometer and install a dehumidifier to extract excess moisture from the air. While other measures may need to be taken to assure a dry basement environment, these two steps should help improve conditions dramatically. If mold is present on your walls, wood structures, or cardboard boxes, then you can be sure it's not a favorable environment for storing anything of value. Most wet basement problems are correctable, but professional and sometimes expensive solutions often need to be sought.
So assuming you don't have water in your basement and bats in your belfry, then lots of storage space will make your home easier to sell and more enjoyable to live in!